The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think…
How easy are you to do business with? Do you make it easy for customers to not just say yes, but enjoy the relationship? As business owners, we get so focused on our products and…
Manufacturing companies face numerous challenges, including high energy costs, fluctuating material quality, and the constant pressure to reduce waste and increase output. These pain points can severely impact productivity and, ultimately, the bottom line. One…
In many businesses, sales and service are viewed as two distinct functions: sales is seen as the starting point, where the initial transaction occurs, and service kicks in post-sale to address customer needs and ongoing…
Engineered fabric structures have emerged as a versatile and efficient solution for a wide range of applications. These innovative structures, characterized by their unique design and construction, offer numerous advantages over traditional building methods. From…
“Have your robot call my robot.” (said no one ever). As business owners, it’s tempting to leverage technology to automate processes and replace people to make things move faster and easier while reducing impact on our…