Starting a Crypto Business: Top 3 Ideas

Starting a Crypto Business: Top 3 Ideas

While blockchain and everything Web 3.0 are yet to go full mainstream, cryptocurrency adoption is at an all-time high. The data shows that the industry is only growing bigger. For instance, the crypto market value recently hit $1.2 trillion, distributed among over 425 million people globally. 

Access to crypto is becoming more seamless. Gone are the days when you had to mine Bitcoin or arrange a P2P trade on Bitcointalk to own BTC. Today, you can instantly and securely buy Bitcoin with a credit card on hundreds of exchange platforms.

Unsurprisingly, the crypto business is booming as more investors look to capitalize on this rise in crypto adoption and emerging blockchain technology early. In this piece, we highlight the benefits of launching a crypto business and advise you on what crypto business ideas to consider.

Benefits of Launching a Crypto Business

The ever-rising value of the crypto market has made investments in the crypto business a no-brainer. Here are the benefits that come with starting a crypto business:

1. Innovative opportunities

Cryptocurrencies are built around blockchain, an innovation that solves real-world problems. So far, blockchain has revolutionized property management, copyright protection, auditing and finance, equity crowdfunding, etc. Launching a crypto business opens up new avenues to drive progress in all these sectors, among other emerging tech markets such as gaming and the metaverse. 

For instance, Fortnite’s recent use of V-Bucks, an in-game digital currency, has been a game changer in crypto’s general reach. Metaverse games such as The Sandbox and Decentraland have already seen the value of their in-game crypto skyrocket as more people buy into the concept of metaverse real estate.

2. DeFi integration

Cryptocurrencies have enabled the rise of decentralized finance and other Web 3.0 use cases. Decentralized finance merges traditional banking and financial investing services. It allows users to build financial applications without needing a centralized overseer, as is the case in the mainstream banking sector. 

We are already seeing crypto payment gateways offering e-commerce platforms, plugins, and APIs that allow seamless payments in crypto. With the integration of DeFi, businesses can handle high transaction volumes at significantly reduced fees 24/7.

3. Enhanced security and transparency

Enhanced security is one of blockchain’s main selling points. A crypto business will run on a public ledger and distributed consensus, foolproofing it against fraud and hacking. Unlike traditional centralized databases, blockchain technology is decentralized and immutable, ensuring transparency and accountability during transactions. This can come in handy in using smart contracts in real estate property transactions and supply chain businesses. 

Top 3 Cryptocurrency Business Ideas

The crypto space is constantly evolving, bringing about many opportunities for investors interested in making money in the sector. Here are three crypto business ideas you can consider to capitalize on crypto’s long-term potential:

#1: Construct an NFT Marketplace

Non-fungible tokens (NFTs) have gained much attention over the last few years among crypto enthusiasts. NFTs are digital assets that have evolved from cryptocurrency. They differ from your normal crypto tokens in that they can only be created once and cannot be traded with other NFTs or divided into smaller denominations — hence the term “non-fungible.” 

Initially, most NFTs were minted on the Ethereum network, but the emergence of Bitcoin NFT on the Bitcoin network has only fueled NFT interest from the crypto community. That said, NFT popularity has skyrocketed due to their use in the arts and entertainment industries. The NFT industry is expected to be valued at over $147 billion by 2026 as the liquidity of these digital tokens increases.

NFT marketplaces can earn money by charging artists and creators a listing fee, approval fees for sellers who want to mint new NFTs, and a transaction fee on all NFT sales. For instance, OpenSea, a central NFT marketplace, charges sellers a one-time fee for account registration on the platform. Besides, the marketplace charges a 2.5% transaction fee on NFT sales to the buyer— others, such as Rarible, charge the 2.5% fee on both the buyer and seller. 

With the number of NFT sales recorded yearly, owning a marketplace guarantees huge profits.

2: Create Crypto Token

Being a founder of a cryptocurrency can be a fulfilling endeavor. However, the success of your crypto token will depend on whether you have real insight into your potential crypto users. Only then will you be able to attract enough investments from your Initial Coin Offering (ICO) and Security Token Offering (STO) funding rounds.

Having an ICO fundraising event injects capital into your crypto startup in exchange for your crypto tokens. In most cases, startups indicate the initial token price and the minimum amount of tokens any willing investor is allowed to buy. The issued tokens can be used to access your startup’s services, such as staking or governance, in the future. 

STOs are also a funding method where you issue your startup’s tokens. However, STOs differ from ICOs in that they need to comply with existing securities regulations. Therefore, tokens issued for your STO must be backed by real-world assets such as real estate or commodities. This protects potential investors from potential scams and crypto volatility. 

Both ICOs and STOs have their benefits; however, your fundraising method will depend on the nature of your crypto startup. If you are developing a decentralized app utility token, then an ICO should do. On the other hand, for a startup involving asset-backed tokens, you’ll have to go for an STO.

#3: Build a Crypto MLM Software/Platform

Crypto multilevel marketing (MLM) platforms combine blockchain technology with network marketing strategies. These platforms offer initiatives that enable crypto businesses to easily market and issue their digital currencies. 

For instance, a crypto startup can use crypto MLM software to promote their ICO, where people who bring in new members are rewarded with tokens or earn commissions for selling a company’s services. 

Besides, crypto MLM software might be used in the onboarding processes of businesses that offer robust encryption that secures user data. Crypto MLM also allows the implementation of hybrid compensation plans and crypto wallet integration, allowing seamless commission payouts within an organization.

You can opt to build MLM software with custom packages and compensation plans that potential businesses can easily integrate into their software. If well-marketed, your crypto MLM software should be able to establish a strong presence and competitive edge in the market.


We are in the middle of global digitalization, with companies worldwide already integrating crypto technologies within their financial systems. From DeFi integration to enhanced security and low transaction costs, now is a perfect time to launch a crypto business for anyone looking to enjoy everything that comes with blockchain technology. 

NFT marketplaces offer an excellent avenue to get into due to their link to the ever-growing entertainment and gaming sectors. You can also opt for building your own crypto MLM software and allowing businesses to integrate it into their workflows for a fee. Alternatively, you can just outright create a crypto token and offer ICOs and STOs to potential investors. 

Crypto businesses can be risky due to the volatility associated with the industry; however, if the increasing number of crypto billionaires is anything to go by, when well planned and executed, crypto businesses can lead to huge profit margins.